Instagram has more than a billion users

Wednesday, Instagram announced a new stand-alone app called IGTV, to showcase videos from mostly celebrities, presented in a vertical format, similar to how it's done on Snapchat.

Instagram would like you to know that it too has a platform where "creators" can make videos, post them on their app, and (eventually) get a share of the ad revenues.

As previous leaks suggested, the previous 1-minute limit has been eliminated in favor of allowing users and content creators to upload much longer videos to the social network.

As previously expected, today Instagram has officially announced its new long-form video effort, IGTV.

Instagram has said it now has more than one billion active users, less than a year after it reported reaching the 800 million mark. Instagram users can update the app in order to begin watching IGTV videos today.

Facebook wants to take on YouTube, and it's using Instagram to do it.

Confirmed starting XI for Fifa World Cup Group E game
Captained by Neymar five-time World Cup winners Brazil have selected a strong squad for the finals in Russian Federation . We should have made their keeper work harder than that. "I think it's not the same as a foul".

Somewhat interestingly, the main Instagram app will also have a tab dedicated to the same videos. Accounts with large audiences will be able to go as long as an hour.

"IGTV is built for how you actually use your phone: vertical and full screen", Instagram explained during the reveal of IGTV. "Since then video has exploded, we've continued to build video experiences, and in 2016 we launched stories. which brings us to IGTV". The app is now available on the App Store for free, so be sure to check it out.

"Right now we're focused on building engagement, and there are no ads on IGTV", he said. However, the discover feature is available when you swipe up. When you follow a creator on Instagram, their IGTV channel will show up for you to watch. You will be able to do the standard social media things like commenting and liking videos, and you'll be able to quickly share them with your Instagram contacts as well.

The launch comes amid a shift in video viewing habits away from traditional television to online platforms including Netflix and Hulu, and with more people watching both professional and user content on services like YouTube. Enter Instagram, acquired by Facebook in 2012, which has always been the more visual platform and is traditionally more successful at courting young users.

'You don't have to search to start watching content from people you already follow on Instagram and others you might like based on your interests'.

Systrom has no current plans to sell advertising on IGTV but said ads would likely be added in the future.

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