AMC taking on MoviePass with new movie ticket program

AMC taking on MoviePass with new movie ticket program

For $19.95 per month (plus tax), members can see up to three movies per week, including access to IMAX and 3D showings, multiple movies per day, and repeat visits to previously seen movies, all things that are now unavailable to MoviePass customers. Soon after announcing the launch of Stubs A-List, IMAX announced that it would be in full cooperation with the service and that there would be no added charge to see IMAX movies through the A-List service. Essentially, if you pay $20 per month, you can see up to three movies a week, plus other benefits which are meant to give Moviepass a run for their money.

Writer Nick Statt of The Verge said movie theater companies might be fearful of MoviePass since the subscription service changes how customers see the value of a ticket.

AMC Theatres CEO Adam Aron emphasized that AMC's program was set at "a sustainable price".

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In January, MoviePass flexed its muscles back against AMC, closing down its access to 10 popular AMC theaters - including one in Santa Clara.

MoviePass has been all over the news in recent months, but AMC might be trying to steal the spotlight. There's no carry-over from week to week, so make sure to schedule those three movies. MoviePass works at most theaters in the US, not just AMC, because the company pays full price for each and every ticket.

Unlike some of MoviePass' newer subscription offerings, AMC's new Stubs A-List places no restrictions on format - IMAX and 3-D movies are included - and allows users to purchase advance tickets as well as spur-of-the-moment sales. AMC's leap into the subscription business suggests such services are only growing more vital to the movies business. It comes with a handful of other perks, including some free food upgrades, express service at the box office and concession stand and no online ticketing fees. Plus, at least for the time being, that $9.95 a month price point is still more attractive. "Thanks for making us look good AMC!" And while AMC Stubs A-List only works at AMC locations, MoviePass can be used at pretty much any movie theater that accepts Mastercard.

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