Twitter Boasts Partnerships With Over 30 Publishers at NewFront

Twitter Boasts Partnerships With Over 30 Publishers at NewFront

Twitter has signed over 30 deals with media publishers that include NBCUniversal and Walt Disney Co.to increase its offerings of videos with more news, sports and entertainment.

To start, Twitter announced SportsCenter Live, a Twitter version of the network's flagship news show. It joins new pacts with the likes of NBCUniversal and Viacom (for video clips and content); adding to a Live Nation Concert Series partnership; Hearst Magazines and news sites including Vice and BuzzFeed; and gamer-focused Gamespot, Call of Duty World League and IGN. Content will also be shared on other ESPN handles.

While Twitter wants to learn a video lesson from Snapchat, walled garden Snapchat is learning to play nice with Twitter and Facebook.

Twitter's video views have almost doubled in the past year, according to the company, although it declined to provide specific numbers. New show formats include work from Comedy Central's Creator's Room, BET Breaks, MTV News and MTV News International. Pattern (the people who bring you The Weather Channel) is debuting content through the lens of weather culture, climate change, and extreme weather coverage. For instance, Bloomberg launched TicToc, a 24-hour Twitter news service this year, but its daily viewership and average length of views are still kept private. It said the number of daily active users grew 10% in Q1, as it worked to make the platform easier for users to follow breaking news and topics of interest.

"Bringing together the best brands in sports, news and entertainment is something only The Walt Disney Company can deliver", said Justin Connolly, executive vice president, Affiliate Sales & Marketing, Disney and ESPN Media Networks.

Armenian protest leader rallies support for PM bid
Acting Prime Minister Karen Karapetian walked out of the earlier talks, accusing Pashinian of delivering ultimatums. HHK holds 58 seats in the 105-seat parliament, and without its support Pashinian is unlikely to be elected.

Barstool Sports: An eight-episode Twitter exclusive, Barstool Live is a new show offering insight on some of the biggest sporting events in the US with Pat McAfee, Dean "Big Cat" Katz, and sports writer PFT Commenter.

Twitter's stock rose as much as 5% to session highs in trading after the announcement.

It's already taken several steps this year, including cracking down on spambots and banning shady ads for cryptocurrencies. The 30-minute shows are expected to feature live, original content from top sporting events across the country with the hosts of Pardon My Take plus former NFL All-Pro Pat McAfee.

Digital Content NewFronts continues through May 4 in New York City, an event created to connect content creators with big brands.

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