China's Q1 smartphone shipments fall below 100 mln: IDC

China's Q1 smartphone shipments fall below 100 mln: IDC

The total number of smartphones shiped worldwide in the first quarter of the year declined, but Apple was immune, experiencing a small increase.

Coming to Apple, the Cupertino-based company now stands in the second position with modest 2.8 percent year-over-year growth from 50.8 million units shipped last year to 52.2 million shipped during Q1 2018.

As global smartphone market declined for the second successive quarter in the first quarter of 2018, Samsung remained the leader, shipping 78 million devices and capturing 21.7 per cent market share, Counterpoint Research said on Wednesday.

Apple had surpassed Samsung during the holiday shopping season, but the Korean company came back in Q1 with the launch of the Galaxy S9 and S9+. However, it should be noted that the market share figure for total sales stood lower than that of previous year.

"In urban China, iPhone X continues to be not only Apple's top performing model but the best-selling model in the market, helping Apple share to increase strongly to 22.1%".

The diminishing smartphone demand is due to a slowdown in developed nations where high-specced and premium devices are likely to be preferred more. The Motorola is doing well in LATAM and USA smartphone markets. The saturation in China's smartphone market has put a pressure on Chinese makers to invest and expand beyond their home ground.

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iTel's strategy of concentrating on the emerging markets in the Middle East, Africa and Asia is paying off as smartphone shipments grew over 200 percent in Q1 2018. Even though Oppo's year-on-year numbers declined 7.5%, with 23.9 million units shipped and a market share of 7.1%, the company has held on to the fifth spot in the rankings. In fact, Huawei has reported an impressive 46% growth in Europe and 146% growth in India.

Xiaomi also remained one of the fastest growing brands (+101%) in Q1 2018, driven by strong sales in both China (+51%) and India (+134%).

The smartphone market globally witnessed a decline in the first quarter of 2018. Xiaomi has managed to take the fourth spot, courtesy its strong growth outside China. Vivo, LG, Motorola/Lenovo, ZTE and TCL-Alcatel are the next five smartphone vendors in the top 10 list.

Overall, 334.3 million smartphones were shipped in Q1, a drop of 2.9% when compared to Q1 2017 when 344.4 million smartphones were shipped.

As backed up by yesterday's release of Apple's financial results from the last quarter and Tim Cook's assertion that the iPhone X is loved despite its high price tag because it offers value (something we heard from GfK as well at the just-concluded IFA GPC), the iPhone generally did well in the last quarter and gave Android device makers a run for their money as well as keep that long-running Samsung-Apple duopoly at the top of the smartphone charts going.

ZTE's growth continues to struggle as the United States component ban came as an added disadvantage which has led to declining market share. In comparison, the sales figure for the first three months of 2018 fell to 345.4 million units.

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