Cricket Australia inks landmark broadcast deal worth $921.7 mn with Fox, Seven

Cricket Australia inks landmark broadcast deal worth $921.7 mn with Fox, Seven

But the Seven Network and Fox Sports will broadcast the Australian summer of cricket for the next six years, after signing a deal with Cricket Australia worth $1.182bn (£646m).

The six year deal is understood to be worth around $180 million per year, or $1.08 billion over the length of the contract with Foxtel chipping in around $100m, while Seven will hand over close to $80m, contra included, the Australian Financial Review reports.

Channel Nine will no longer show home Tests for the first time in 40 years as part of Cricket Australia's new broadcasting rights deal.

Nine has been the home of cricket for 40 years and some of its commentators have become established parts of Australian sports folklore over the years.

The deal also includes a new partnership between Fox Sports and Cricket Network, CA's digital arm.

Women's cricket has also been placed at the forefront of the partnership with all Women's Commonwealth Bank International matches and 23 Rebel Women's Big Bash League (WBBL) matches each season to be broadcast on Seven and FOX SPORTS. A partnership that enables us to further evolve our business model into a new future.

Ten Network have also lost the coveted rights to the Big Bash League, while all Tests and 43 of the 59 BBL matches will be simulcast between Fox Sports and Seven.

In doing so, it replaces Seven, which has been Australia's premier tennis broadcaster for more than four decades.

Free-to-air broadcaster Seven will broadcast Big Bash games as well as worldwide tests played in Australia, according to ABC.

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The remaining 16 men's BBL games will be shown exclusively on Fox Sports, while the 36 WBBL games not aired by either broadcaster will be live streamed on Cricket Network through cricket.com.au and the CA Live App.

Broadcaster Seven West Media and pay television company Foxtel, which is jointly owned by News Corp and Telstra Corp, secured the media rights, taking over from long-term cricket broadcaster Nine Entertainment.

Former captain Steve Smith and David Warner were banned for 12 months for their role in the plot to tamper with the ball during third Test in Cape Town.

Seven Network told AdNews it was unable to comment on cricket rights. At the same time, we invested heavily in the Women's Big Bash League, broadcasting matches in prime time for the first time and raising its profile significantly.

If the deal is inked as reported, it will be interesting to see is how much impact simulcasting global cricket on Foxtel will have on FTA ratings next summer.

In other major cricketing nations, such as England, cricket is mostly broadcast on pay TV, such as Sky Sports with only highlights aired on a FTA television.

The competition has been a jewel in Cricket Australia's crown in recent summers with sell out games and consistently strong TV audiences.

"We will have more content on television over the next 5 years than ever before".

"It will be cricket like they have never experienced before".

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