OxyContin Maker Purdue To Stop Promoting Opioids In Light Of Epidemic

OxyContin Maker Purdue To Stop Promoting Opioids In Light Of Epidemic

Figures from the U.S Centers for Disease Control and Prevention show that one in four people who received prescriptions to opioid drugs such as Oxycontin struggle with addiction.

"We would have more success in encouraging cautious prescribing if drug companies stopped promoting aggressive prescribing", he told the Times.

Purdue Pharmaceuticals, the maker of the opioid painkiller OxyContin, said it would no longer actively market opioid products - a major about-face for a company increasingly viewed as a principal culprit in the country's addiction and overdose crisis.

About 115 people die in the United States every day from an opioid overdose.

Purdue, which has reportedly generated approximately $35 billion dollars in revenue, in a statement said it had "restructured and significantly reduced our commercial operation and will no longer be promoting opioids to prescribers". Instead, any questions doctors have will be directed to the Stamford, Connecticut-based company's medical affairs department.

Boston Herald releases statement on Ron Borges' erroneous report
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Pain-pill giant Purdue Pharma LP will stop promoting its opioid drugs to doctors, a retreat after years of criticism that the company's aggressive sales efforts helped lay the foundation of the USA addiction crisis.

Its remaining sales staff of about 200 will focus on other medications.

"Overall, the impact will be small because the genie is out of the bottle", Kolodny said. Users, however, later learned that they could be heroin-like high from the drug by crushing the pills or by injecting or snorting them. "Millions of Americans are now opioid-addicted because the campaign that Purdue and other opioid manufacturers used to increase prescribing worked well".

In 2010, the company reformulated Oxycontin so it would be hard to crush. The company's top lawyer, former president and former chief medical pleaded guilty to misbranding the drug. The company was found to have overstated how long the effects of the medication lasted and severely downplayed the addiction risks of the drug. It later acknowledged that its promotions exaggerated the safety of the drug and minimized its risk for addiction.

Amid the opioid epidemic, Purdue and other drugmakers have been fighting a wave of lawsuits by states, counties and cities that have accused them of pushing addictive painkillers through deceptive marketing. The company in 2007 paid out $600 million to settle civil and criminal charges related to the drug's marketing, with three company executives agreeing to pay an additional $34.5 million.

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