Facebook is for Edith and Snapchat is for Timmy

Facebook is for Edith and Snapchat is for Timmy

Similar to Facebook's attempt to draw Snapchat's younger demographic to its apps, Snapchat has also been targeting older users through more user-friendly redesigns.

The number of Facebook users in the USA aged 11 and younger is also expected to decline by 9.3 per cent over the year. According to the company's fourth-quarter earnings report for 2017, the amount of time users spent on Facebook dropped by 50 million hours daily.

In total, Facebook is expected to lose approximately 2 million users ages 24 and younger this year. They point out though younger users like platforms that emphasise visuals, they like sharing posts away from prying adult eyes. Around 5.8% of those in the 18-24 age bracket will leave the platform.

But the fact that eMarketer is predicting declines across the board is a bad sign for Facebook regardless.

EMarketer had in 2017 predicted that Facebook would experience a 3.4 percent decline in 12 to 17-year-old users in the U.S. last year. Eighty-nine percent were using Snapchat, up from 29 percent four years ago.

And not all users are expected to go towards Facebook-owned Instagram, which will add 1.6 million users under the age of 25 for 2018, according to eMarketer. Instagram shares the cool factor, allowing users to create handsome feeds. Older users, with more money to spend, would help infuse Snap with much-needed revenue to continue its growth and innovation.

Penny Mordaunt warns charities could have funding cut over 'safeguarding issues'
The UK-based charity is also facing fresh accusations that its workers used prostitutes in Chad in 2006, the Observer reported. A damning internal report into their conduct concluded: "It can not be ruled out that any of the prostitutes were under-aged".

Snapchat, meanwhile, will see its user base increase by 9.3% to 86.5 million.

It's still not quite a cause for concern as Facebook is still the largest social network in the United Kingdom, with 32.6 million regular users in the United Kingdom alone.

American kids are ditching Facebook for other social media platforms, and 2018 might bring the largest online migration yet. But since past year, Snapchat is gaining interest from teens' side and will soon take over both Facebook and Instagram as predicted by researchers through survey and traffic data.

Businesses choosing to advertise on any social media platform will really have to define their target audience and figure out where they're going to be, Lynch said. Some 500,000 new users aged over 55 will likely join Facebook during 2018. Notably, 2017 was the first time that analysts expected the company to see a drop in usage for any age group. It's a worrying development for the social media giant.

Even now, Facebook continues to add features to its native Stories in a bid to drive usage, but has failed spectacularly.

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