Amazon's Alexa strategy hinges on everyday items - even toilets

Amazon's Alexa strategy hinges on everyday items - even toilets

This year JBL has updated its headphone line up and introduced three new Bluetooth headphones which feature the Google Assistant. So, the consumers are either forced to figure out things themselves or scour the web for blog posts or reddit posts offering some information about the new service.

Dish customers will be able to use Google Assistant on Google Home, Android phones and iPhones to control their Dish equipment.

Chris Turkstra, Director, Google Assistant, "With smart displays, we're bringing the Google Assistant to a new class of device that deliver a fully interactive and visual experience".

Furthermore, the smart displays are equipped with all the Google services' applications. Intelligent speakers, like Amazon's Echo and Google's Home, are "quickly becoming the core foundation of smart homes", he said.

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What CES showed me is that Google and Amazon, kind of eerily, are on the same page when it comes to their voice assistants.

The tech giant's Assistant is also being added to more vehicle entertainment systems, thanks to Android Auto, where it enables a hands-free means of checking in on Google apps. Analysts say some consumers find it more natural to manipulate smart devices like door locks, lightbulbs and televisions with their voice instead of smartphone apps or dedicated remotes.

The Vuzix partnership is part of an Amazon program that allows third-party manufacturers to integrate their hardware with Alexa products, according to Bloomberg. Users are at liberty of controlling the volume or control tracks via voice command through Google Assistant. Samsung also revealed it's bringing its voice assistant, Bixby, to its smart TVs and Family Hub fridges this year. Lenovo, HP and other major personal computer makers announced this week that some new computer models would include the ability to converse with Alexa.

Alexa could get a bit more opinionated about media in the future, Amazon Fire TV VP Marc Whitten told Variety. With these integrations, millions of new smart home devices are being connected to the Assistant every month, so you can stay in control, whether you want to heat up the house, check on the laundry or make sure you locked the back door. Using exclusive survey data, this report evaluates each device's potential for adoption based on four criteria: awareness, excitement, usefulness, and purchase intent.

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