Amazon's Alexa Could Become a Digital Advertising Powerhouse

Amazon's Alexa Could Become a Digital Advertising Powerhouse

Amazon has added the kitchen companions to the list of gadgets that can conceivably be controlled by the Alexa personal assistant.

These models might come to Australia later this year, once Alexa and Amazon's Echo smart speakers are officially supported locally.

Could Alexa be the next big thing in 2018? June Oven had previously raised $9.5 million in funding, according to reports. Ovens and microwaves are the current focus, but Amazon hopes that other appliances will be compatible beyond that. "Customers can ask Alexa to set microwave cook times, modes, power levels, and more instead of using the traditional and often confusing microwave experience".

If you own a smart microwave or oven, you might soon be able to control it with Alexa. Did you know that the Echo and other Amazon devices can read your local news to you, in addition to adjusting the lights, checking weather and playing music?

Amazon's Alexa Could Become a Digital Advertising Powerhouse
Amazon's Alexa Could Become a Digital Advertising Powerhouse

Another report from VoiceLabs published in January past year also ranks Alexa as the leading voice AI in terms of market share. "Cooking capabilities will also be available in other countries soon", Amazon has stated. Using the appropriate Alexa Skill, and saying "Alexa, defrost this 2-pound sirloin steak", will start a microwave and punch in the correct settings - with just your voice. You can leverage these interfaces today for microwaves and for appliances that support preset cooking.

To make this a success Amazon is also working with a handful of partners or developers to be precise, but it is yet to be seen as to how quickly the support will roll out.

Amazon got a lot of press this morning after the announcement that Alexa has added cooking to its skill set. Amazon explained further telling CNET that, "we're making it easier for device manufacturers to build for Alexa by providing a common framework".

The four new skills from Amazon include Alexa.Cooking, Alexa.Cooking.TimeController, Alexa.TimeHoldController, and Alexa.CookingPresetController, says the company. Hopefully, these companies are considering or taking necessary precautions to make sure that nothing leads to a unsafe situation or accidents.

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