Amazon finally comes to Southeast Asia, launching in Singapore

Amazon finally comes to Southeast Asia, launching in Singapore

Our attempts to order items from the Amazon US website itself didn't seem to include or display the benefits of our Amazon Prime Singapore membership.

Forrester senior analyst Xiaofeng Wang noted that Amazon made a splash when it first launched its Prime Now services in Singapore and has made improvements to the service since then, as in the early days, it was unable to fulfill the two-hour delivery promise and had limited product categories and options.

American e-commerce giant Amazon launched its Prime membership programme for Singapore yesterday, ending a four-year period of blanket free shipping to the Republic.

The free two-hour delivery on orders over SGD40, between 10am and 10pm daily via the Prime Now app, will also apply to Prime members. The monthly membership is priced at SGD8.99, but it is going at SGD2.99 as an introductory offer.

In July, the retailer added a two-hour delivery service in Southeast Asia as it is putting more effort into a market that could be very profitable for it.

Speaking to The Straits Times, Mr Ghani acknowledged that some living in the country already have Amazon Prime memberships for the United States site.

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Amazon Prime International's vice-president Jamil Ghani said more benefits will be added over time for Prime membership here.

Fans of gaming and video-streaming service Twitch will also be able to enjoy gaming perks, free channel subscription and commercial-free viewing.

LiveUp offers users benefits such as rebates and discounts for RedMart, Netflix, Uber, UberEats and Taobao Collection.

While free shipping and the ability to purchase global goods at lower cost are Amazon's main draw for Singaporeans, it has upped its features to include streaming with the launch of Amazon Prime.

Events coordinator Mabel Tan, 26, said that Prime does not have a strong enough draw for her at the moment, but if it adds "more products and services, I will consider the membership".

Amazon.com will offer last-minute delivery of pottery, necklaces, candles and other handmade products ordered as late as Christmas Eve in nine USA cities, including Seattle, looking to win orders from competing arts-and-crafts marketplace Etsy.

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